Toyota iPhone App Puts Your Drawings on a Times Square Billboard

Toyota is displaying drawings created with their Prius Experience iPhone app onto digital billboards in Times Square, reports Mashable.

The Prius Experience app lets users explore the Prius, look at the print ads, and play little mini games.

One of the options in the app is to “draw shapes to interact with the Prius.” Users are given instructions to “draw a tree” (but you don’t have to draw a tree), and can use their finger to draw an image on the screen. You’re limited to a single continuous movement (so you can’t get that intricate with your drawings unless you are very skilled). When done, you’ll see your drawing populate the digital plane of the app. Then, you will be presented with an option to submit your creation for broadcast on one of the digital displays in Times Square.


You can watch these drawings being displayed via the livecams on the Times Square website. Drawings are being displayed in the order they are received. Hurry and submit yours to ensure it gets shown before the campaign ends!

Read More [Prius Experience]