Apple to Resurrect the Think Different Campaign?

Apple has reportedly submitted a new trademark application for Think Different which covers the iPod and any other portable and handheld digital electronic devices, according to Patently Apple.

Their report suggests that Apple may be contemplating the use of the Think Different campaign for the release of the much rumored Apple tablet.


On December 8, 2009, the US Patent & Trademark Office published Apple's new trademark application for Think Different under application 77882684. Apple's application makes note that Think Different was used as early as September 28, 1997. In 1997 there wasn't an iPod and this may be one of the main reasons for Apple's new trademark application for Think Different. However, Apple's International Classification 009 now covers the iPod under MP3 audio players in addition to generically covering "Portable and handheld digital electronic devices" so as to cover any future tablet Apple may be contemplating in the future. Is Apple gearing up for something?