ChangeWave Publishes iPad Survey Results

ChangeWave has published its latest survey results showing a large wave of pre-launch demand for the iPad.

Notably the current pre-launch demand for the new iPad is greater than the pre-launch demand for the original iPhone.

More than a quarter of customers who just purchased an e-book reader say they'd have bought the Apple iPad if it had been available at the time of purchase. Furthermore, 40% of customers who intend to buy an e-book reader in the near future say they will buy an iPad.


"In particular, while a handful of e-Reader manufacturers -- most prominently Amazon -- clearly have a major head start," ChangeWave said, "the survey findings show the iPad is poised to profoundly shake up this market."

"While the iPad launch is likely to strengthen overall e-Reader demand, the survey suggests Amazon and its competitors could well find themselves relegated to playing catch-up within just a few quarters if they don't preemptively move quickly to upgrade their own e-Reader products," the analysis firm surmised.

The top planned uses for the iPad are Internet surfing, checking email, and reading e-books.

Take a look at the charts below for more details....


[via AppleInsider]