Yankee Group has found that 73% of iPhone users are very satisfied with AT&T's service.
According to CNNMoney, AT&T's satisfaction rate is 68% overall and 69% for all smartphone users. So why are iPhone owners surprisingly satisfied with AT&T?
"Consumers transfer the high gloss of their Apple iPhone experience to AT&T," says Carl Howe, Yankee Group analyst and author of the study. "The iPhone creates a halo effect that rubs off."
AT&T also offered their own statement, "There's a gap between what people hear about us and what their experience is with us. We think that gap is beginning to close," says Mark Siegel, an AT&T spokesman. "It doesn't mean we're perfect; we still have work to do. But that's no surprise to us, because we have a great network."
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According to CNNMoney, AT&T's satisfaction rate is 68% overall and 69% for all smartphone users. So why are iPhone owners surprisingly satisfied with AT&T?
"Consumers transfer the high gloss of their Apple iPhone experience to AT&T," says Carl Howe, Yankee Group analyst and author of the study. "The iPhone creates a halo effect that rubs off."
AT&T also offered their own statement, "There's a gap between what people hear about us and what their experience is with us. We think that gap is beginning to close," says Mark Siegel, an AT&T spokesman. "It doesn't mean we're perfect; we still have work to do. But that's no surprise to us, because we have a great network."
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