ITV, the British broadcasting company, is apparently furious that Apple may be renaming their upcoming Apple TV the iTV.
According to The Mirror, ITV bosses are meeting with lawyers this week to stop the move in the UK.
The broadcaster, who owns the trademark to the name ITV in Britain, will also weigh up its options on a global ban. A channel insider said: "You only have to look at recent problems with the iPhone 4 to see not everything Apple produces is gold dust. We all take our ITV brand very seriously and we'll do everything in our power to protect it."
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According to The Mirror, ITV bosses are meeting with lawyers this week to stop the move in the UK.
The broadcaster, who owns the trademark to the name ITV in Britain, will also weigh up its options on a global ban. A channel insider said: "You only have to look at recent problems with the iPhone 4 to see not everything Apple produces is gold dust. We all take our ITV brand very seriously and we'll do everything in our power to protect it."
Read More