AppsFire has analyzed over 1,000 iOS devices and found that only 10% of their time is spent in a mobile browser.
This encompasses both mobile web apps and regular web browsing, so usage of veritable mobile web apps is actually significantly less than 10%. This is in stark contrast to the figure of 50% time spent in native apps, not including the default mail app and other typical telephony apps (mostly default, or pre-installed apps, but also including Skype).
Further Results:
● The median iOS user installs 88 apps to accompany the 20 pre-installed on the device.
● The market for paid apps is quite healthy: 23% of apps on a device are paid apps.
● Games account for much of native app usage: 32% of time spent for native apps (not including telephony or mail) is for games.
Take a look at the graphic below...
Read More [via TechCrunch]
![iOS Apps vs. Web Apps [InfoGraphic] iOS Apps vs. Web Apps [InfoGraphic]](/images/news/13648/47067/47067.png)
![iOS Apps vs. Web Apps [InfoGraphic] iOS Apps vs. Web Apps [InfoGraphic]](/images/news/13648/47067/47067.png)
This encompasses both mobile web apps and regular web browsing, so usage of veritable mobile web apps is actually significantly less than 10%. This is in stark contrast to the figure of 50% time spent in native apps, not including the default mail app and other typical telephony apps (mostly default, or pre-installed apps, but also including Skype).
Further Results:
● The median iOS user installs 88 apps to accompany the 20 pre-installed on the device.
● The market for paid apps is quite healthy: 23% of apps on a device are paid apps.
● Games account for much of native app usage: 32% of time spent for native apps (not including telephony or mail) is for games.
Take a look at the graphic below...
Read More [via TechCrunch]
![iOS Apps vs. Web Apps [InfoGraphic] iOS Apps vs. Web Apps [InfoGraphic]](/images/news/13648/47067/47067.png)
![iOS Apps vs. Web Apps [InfoGraphic] iOS Apps vs. Web Apps [InfoGraphic]](/images/news/13648/47067/47067.png)