French consulting firm Miratech has performed a study which found that readers are more likely to skim over articles on an iPad than in a newspaper, according to BusinessInsider.
Highlights:
● 20% of users have better retention when they read something on paper versus on an iPad
● There's no difference in the amount of time it takes a person to read an article on an iPad versus in a newspaper
● On average, eyes linger longer on paper, implying more focused reading (40 ms longer on print)
● People's "gaze patterns" when they first look at a page are identical on an iPad versus a print newspaper.
You can see their eye-tracking software in action below...
Read More
Highlights:
● 20% of users have better retention when they read something on paper versus on an iPad
● There's no difference in the amount of time it takes a person to read an article on an iPad versus in a newspaper
● On average, eyes linger longer on paper, implying more focused reading (40 ms longer on print)
● People's "gaze patterns" when they first look at a page are identical on an iPad versus a print newspaper.
You can see their eye-tracking software in action below...
Read More