Cosmo for Guys has surrounded a girl's head with four iPads and sent her to walk around New York City to promote the iPad only magazine launch today. The four iPad screens are showing video of the girl's head from different angles.
The video shows 'iPad Head Girl' getting a lot of attention as she walks around. Only one guy gets brave enough to sit down and touch her face (ie the video of her face on an iPad). His touch launches the Cosmo for Guys app.
"The concept and analogy here is to show a guy 'getting inside a girl's head' and sort of 'reading her mind' by flipping through the magazine pages on the iPad. The reason for that is: it is the first magazine for men that is written by women, so for the first time women are letting guys in on what they think," says the viral's Creative Director Michael Krivicka.
"Once the girl put on the 'iPad head', she was not able to see. And since she had to walk around the park, we had to figure out a way for her to see inside the iPad Head. So we hid a camera inside her purse that would feed live video into a pair of video glasses she was wearing inside the iPad Head. That allowed her to see where she was walking," explains Krivicka.
You can check out the iPad magazine here and watch the video below...
[via TNW]
The video shows 'iPad Head Girl' getting a lot of attention as she walks around. Only one guy gets brave enough to sit down and touch her face (ie the video of her face on an iPad). His touch launches the Cosmo for Guys app.
"The concept and analogy here is to show a guy 'getting inside a girl's head' and sort of 'reading her mind' by flipping through the magazine pages on the iPad. The reason for that is: it is the first magazine for men that is written by women, so for the first time women are letting guys in on what they think," says the viral's Creative Director Michael Krivicka.
"Once the girl put on the 'iPad head', she was not able to see. And since she had to walk around the park, we had to figure out a way for her to see inside the iPad Head. So we hid a camera inside her purse that would feed live video into a pair of video glasses she was wearing inside the iPad Head. That allowed her to see where she was walking," explains Krivicka.
You can check out the iPad magazine here and watch the video below...
[via TNW]