Time Inc. has announced that it will release all 21 of its U.S. titles as tablet editions by the end of the year.
Brands including INSTYLE, REAL SIMPLE and ENTERTAINMENT WEEKLY will now join PEOPLE, TIME, SPORTS ILLUSTRATED and FORTUNE with digital tablet versions. To date, Time Inc.'s digital magazine and other content apps have been downloaded more than 11 million times. Hundreds of thousands of current print subscribers have upgraded their subscriptions to include the tablet editions at no extra cost, with thousands more being added each week. Time Inc. has also sold more than 600,000 digital single copies of those four titles.
"Now is the time for us to make this bold commitment. In the coming year, there will clearly be many more consumers using tablets, accelerating demand for content and driving advertiser interest. We are putting ourselves in a great position to take advantage of these opportunities," said Maurice Edelson, EVP and a member of Time Inc.'s interim management committee. "Having our entire portfolio available on tablets will create a significant new digital reach for our advertisers."
Each of Time Inc.'s 28 million print subscribers will have the option to upgrade their subscription to include the digital edition at no additional cost. The digital editions will be presented using reader software that is native to each platform. Print ads will be incorporated into the tablet editions and the company plans to report digital sales and subscriber information to ABC (Audit Bureau of Circulations) beginning in January 2012.
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Brands including INSTYLE, REAL SIMPLE and ENTERTAINMENT WEEKLY will now join PEOPLE, TIME, SPORTS ILLUSTRATED and FORTUNE with digital tablet versions. To date, Time Inc.'s digital magazine and other content apps have been downloaded more than 11 million times. Hundreds of thousands of current print subscribers have upgraded their subscriptions to include the tablet editions at no extra cost, with thousands more being added each week. Time Inc. has also sold more than 600,000 digital single copies of those four titles.
"Now is the time for us to make this bold commitment. In the coming year, there will clearly be many more consumers using tablets, accelerating demand for content and driving advertiser interest. We are putting ourselves in a great position to take advantage of these opportunities," said Maurice Edelson, EVP and a member of Time Inc.'s interim management committee. "Having our entire portfolio available on tablets will create a significant new digital reach for our advertisers."
Each of Time Inc.'s 28 million print subscribers will have the option to upgrade their subscription to include the digital edition at no additional cost. The digital editions will be presented using reader software that is native to each platform. Print ads will be incorporated into the tablet editions and the company plans to report digital sales and subscriber information to ABC (Audit Bureau of Circulations) beginning in January 2012.
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