Horace Dediu at Asymco notes that the iPhone is now available as five different variants with 10 different price points.
Including all the pricing options It's a very regular pattern. It reminds me of the iPod which, at one time was sold at every $50 increment point from $50 to $500. The logic behind this pattern is that "there is now an iPhone for every budget". Of course, as with any purchase decision, each of these price points has trade-offs. Considering product performance or in terms of option value, the buyer has many things to weigh.
Check out the chart below. Notice how perfectly staggered the price points are...
Read More [via Omar]
Including all the pricing options It's a very regular pattern. It reminds me of the iPod which, at one time was sold at every $50 increment point from $50 to $500. The logic behind this pattern is that "there is now an iPhone for every budget". Of course, as with any purchase decision, each of these price points has trade-offs. Considering product performance or in terms of option value, the buyer has many things to weigh.
Check out the chart below. Notice how perfectly staggered the price points are...
Read More [via Omar]