Samsung has just edged past the iPhone in consumer perception in the US following a series of ads that mocks the iPhone and its fans, reports YouGov.
YouGov BrandIndex measurement scores range from 100 to -100 and are compiled by subtracting negative feedback from positive. A zero score means equal positive and negative feedback.
The iPhone's buzz score began sinking around November 28, with a buzz score of 33 - the current score is 25. Samsung, whose buzz score was 19 compared to the iPhone's 29 on October 3rd, is now at 26.
So far Samsung has released three ads that mock iPhone fans: Already Here, 4G Enabled, and Movies & Music.
Do you think these ads are working for Samsung?
YouGov BrandIndex measurement scores range from 100 to -100 and are compiled by subtracting negative feedback from positive. A zero score means equal positive and negative feedback.
The iPhone's buzz score began sinking around November 28, with a buzz score of 33 - the current score is 25. Samsung, whose buzz score was 19 compared to the iPhone's 29 on October 3rd, is now at 26.
So far Samsung has released three ads that mock iPhone fans: Already Here, 4G Enabled, and Movies & Music.
Do you think these ads are working for Samsung?