Eric Sirkin, a former senior director at Apple, says the company is entering Israel because it's afraid of losing its innovative edge following the death of Steve Jobs, notes BGR.
According to media reports, Apple has just purchased Anobit, an Israeli flash storage company, for up to $500 million. In addition, it reportedly plans to open a development center in the country.
Heralded by many as the "second Silicon Valley" the country is known for its startups, innovation, and cutting edge technology.
"I think Apple is now entering Israel because of the loss of Jobs," Eric Sirkin, a former senior director at Apple, told Israeli economic newspaper TheMarker in an interview. "Apple is afraid – it must be at the front of innovation. I believe that the company is now trying to inject innovation and Israel is part of the solution."
Sirkin was employed by Apple for more than seven years and managed the team that created FireWire. He notes that the mentality in Israel is a key factor. "The Israeli mentality fits with Apple thinking outside the box," Sirkin said.
As usual Apple has not commented on the reported acquisition or its plans in the country.
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According to media reports, Apple has just purchased Anobit, an Israeli flash storage company, for up to $500 million. In addition, it reportedly plans to open a development center in the country.
Heralded by many as the "second Silicon Valley" the country is known for its startups, innovation, and cutting edge technology.
"I think Apple is now entering Israel because of the loss of Jobs," Eric Sirkin, a former senior director at Apple, told Israeli economic newspaper TheMarker in an interview. "Apple is afraid – it must be at the front of innovation. I believe that the company is now trying to inject innovation and Israel is part of the solution."
Sirkin was employed by Apple for more than seven years and managed the team that created FireWire. He notes that the mentality in Israel is a key factor. "The Israeli mentality fits with Apple thinking outside the box," Sirkin said.
As usual Apple has not commented on the reported acquisition or its plans in the country.
Read More