Apple is reportedly planning to open a 'store-in-a-store' inside London's giant Harrods department store, according to 9to5Mac.
Apple has a long used this 'store-in-a-store' concept to sell its products via Best Buy in the United States. It has also just expanded this program to include Target. Now, Apple has reportedly set their sites on the U.K. for the expansion of this program.
They are not going to do it at a standard consumer retailer with many locations like Target, but they are going to do it in a world-famous and exclusive attraction: Harrods. This is according to sources within the Harrods company. Harrods is a magnificent department store in the heart of London, England, and it's giant. In fact, it covers over 5 acres of land and the store itself features over one million square feet of selling space. Across this million square feet are over 330 departments that cover clothing, technology accessories, and food.
The Harrods store will not likely have a Genius Bar; however, it is said to be much larger than the typical Apple SIS at Best Buy.
Take a look at a short clip highlighting the Harrods department store below...
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Apple has a long used this 'store-in-a-store' concept to sell its products via Best Buy in the United States. It has also just expanded this program to include Target. Now, Apple has reportedly set their sites on the U.K. for the expansion of this program.
They are not going to do it at a standard consumer retailer with many locations like Target, but they are going to do it in a world-famous and exclusive attraction: Harrods. This is according to sources within the Harrods company. Harrods is a magnificent department store in the heart of London, England, and it's giant. In fact, it covers over 5 acres of land and the store itself features over one million square feet of selling space. Across this million square feet are over 330 departments that cover clothing, technology accessories, and food.
The Harrods store will not likely have a Genius Bar; however, it is said to be much larger than the typical Apple SIS at Best Buy.
Take a look at a short clip highlighting the Harrods department store below...
Read More