Phil Schiller, Apple's Senior Vice President of World-Wide Marketing, reveals why Apple's new tablet is called 'the new iPad'.
Schiller tells the WSJ that Apple broke from its naming convention simply "because we don't want to be predictable."
Brand experts and critics are already questioning this decision but in all likelihood Apple will sell a massive amount of 'the new iPad' and those who want to distinguish it from the iPad 2 will likely call it the iPad 3.
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Schiller tells the WSJ that Apple broke from its naming convention simply "because we don't want to be predictable."
Brand experts and critics are already questioning this decision but in all likelihood Apple will sell a massive amount of 'the new iPad' and those who want to distinguish it from the iPad 2 will likely call it the iPad 3.
Read More