Amazon is reportedly preparing to release a set-top box to rival the Apple TV, according to Bloomberg Businessweek.
Amazon is making e-readers and tablets and will likely soon introduce a smartphone. As it works to build all types of connected devices, that leaves a natural next step: a television set-top box. The e-commerce giant is planning to introduce a device this fall dedicated to streaming video over the Internet and into its customers’ living rooms, according to three people familiar with the project who aren’t authorized to discuss it.
The box is said to offer an on-demand video store and access to Amazon's Instant Video service for prime members. It's being developed by the company's Lab126 division in Cupertino, California. Malachy Moynihan, former VP of Emerging Video Products at Cisco, is reportedly running the project.
We can see a set-top box being hugely successful for Amazon. What do you think?
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Amazon is making e-readers and tablets and will likely soon introduce a smartphone. As it works to build all types of connected devices, that leaves a natural next step: a television set-top box. The e-commerce giant is planning to introduce a device this fall dedicated to streaming video over the Internet and into its customers’ living rooms, according to three people familiar with the project who aren’t authorized to discuss it.
The box is said to offer an on-demand video store and access to Amazon's Instant Video service for prime members. It's being developed by the company's Lab126 division in Cupertino, California. Malachy Moynihan, former VP of Emerging Video Products at Cisco, is reportedly running the project.
We can see a set-top box being hugely successful for Amazon. What do you think?
Read More