Apple has captured 42% of the market for LTE smartphones in the first quarter of 2014, according to a study by Counterpoint. Global LTE smartphone shipments grew 91% annually in Q1 reaching more than a fourth of the total smartphone shipments during the quarter.
Here are some key highlights from the report:
● LTE smartphones reached its highest ever first quarter shipments contributing to more than a fourth of the total smartphones shipments globally in Q1 2014
● USA accounted for one in three LTE smartphones shipped globally
● China surpassed Korea in terms of LTE smartphone shipments and will soon overtake Japan by the end of this year to become the second largest LTE smartphone market globally behind USA
● Among OEMs Apple, Samsung & LG dominated global LTE landscape with a combined share of more than three-fourths of the total LTE market
● Apple was the leading LTE smartphone with 42% share inspite of its narrow portfolio leveraging its wider distribution reach and huge share in premium smartphone market
● Samsung saw a slight increase in its LTE smartphone share as it more than doubled its volumes compared to Q1 2013, thanks to its wider portfolio, reach and marketing muscle. Samsung’s LTE portfolio spans from the premium Galaxy Note III to mid-tier Galaxy Core LTE
● Both Samsung & Apple enjoyed higher share in LTE segment also due to stronger performance in key LTE markets such as USA, Canada, Japan and Korea.
● However, in second half we expect the share for both the top brands to reduce (but not significant decline in volumes) a bit as the Chinese OEMs such as Coolpad, Lenovo, Huawei, ZTE & others ramp up their LTE smartphone shipments at China Mobile with highly competitive sub-1000 yuan phones.
More details in the chart and report linked below...
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Here are some key highlights from the report:
● LTE smartphones reached its highest ever first quarter shipments contributing to more than a fourth of the total smartphones shipments globally in Q1 2014
● USA accounted for one in three LTE smartphones shipped globally
● China surpassed Korea in terms of LTE smartphone shipments and will soon overtake Japan by the end of this year to become the second largest LTE smartphone market globally behind USA
● Among OEMs Apple, Samsung & LG dominated global LTE landscape with a combined share of more than three-fourths of the total LTE market
● Apple was the leading LTE smartphone with 42% share inspite of its narrow portfolio leveraging its wider distribution reach and huge share in premium smartphone market
● Samsung saw a slight increase in its LTE smartphone share as it more than doubled its volumes compared to Q1 2013, thanks to its wider portfolio, reach and marketing muscle. Samsung’s LTE portfolio spans from the premium Galaxy Note III to mid-tier Galaxy Core LTE
● Both Samsung & Apple enjoyed higher share in LTE segment also due to stronger performance in key LTE markets such as USA, Canada, Japan and Korea.
● However, in second half we expect the share for both the top brands to reduce (but not significant decline in volumes) a bit as the Chinese OEMs such as Coolpad, Lenovo, Huawei, ZTE & others ramp up their LTE smartphone shipments at China Mobile with highly competitive sub-1000 yuan phones.
More details in the chart and report linked below...
Read More