A recent poll from Reuters found that 69% of Americans were not interested in buying the Apple Watch. However, the poll also found little awareness of the watch. Despite being taken after Tim Cook's second presentation on the device, only half the respondents had heard news of the device in the last few days.
Notably, 13% of survey respondents who did not own an iPhone said they would consider buying one in order to purchase an Apple Watch.
Over half the respondents in the poll (52%) believed that smartwatches are a 'passing fad'. 25% said they were interested in buying the Apple Watch, 69% said they were not interested, and 6% said they were unsure.
46% percent of respondents said that the Apple Watch had a “cool factor” but just 29% said they were more interested in buying Apple's smartwatch than another brand's.
Ipsos surveyed 1,245 Americans online between March 9 and March 13. The data was weighted to reflect the U.S. population and has a credibility interval of plus or minus 3.2 percentage points. For poll details see: polling.reuters.com/#!response/TM499Y15/type/smallest/dates/20150309-20150313.
The Apple Watch goes up for pre-order on April 10th and will ship on April 24th. Please follow iClarified on Twitter, Facebook, or RSS for updates ahead of the launch.
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Notably, 13% of survey respondents who did not own an iPhone said they would consider buying one in order to purchase an Apple Watch.
Over half the respondents in the poll (52%) believed that smartwatches are a 'passing fad'. 25% said they were interested in buying the Apple Watch, 69% said they were not interested, and 6% said they were unsure.
46% percent of respondents said that the Apple Watch had a “cool factor” but just 29% said they were more interested in buying Apple's smartwatch than another brand's.
Ipsos surveyed 1,245 Americans online between March 9 and March 13. The data was weighted to reflect the U.S. population and has a credibility interval of plus or minus 3.2 percentage points. For poll details see: polling.reuters.com/#!response/TM499Y15/type/smallest/dates/20150309-20150313.
The Apple Watch goes up for pre-order on April 10th and will ship on April 24th. Please follow iClarified on Twitter, Facebook, or RSS for updates ahead of the launch.
Read More