Japan Display's new CEO hinted at strong orders for the iPhone 6s on Thursday, reports Reuters. Mitsuru Homma, who became CEO in June, said that its "biggest client" is increasing orders.
Homma said weakness in China's smartphone market, the world's biggest, amid that country's broader economic slowdown was not affecting the orders for display screens it was getting from its top client.
"They're coming to us with more orders, saying 'give us more, give us more'. They keep increasing," he told Reuters in an interview.
Apple is widely expected to unveil its new smartphone on September 9th. There has been some debate among analysts as to how well it will sell given current market conditions and its feature set. When asked about the device, Homma said, "There's difficult technology being used... But I think ramp-up is going well."
It's important to note that Japan Display seeing strong orders from Apple doesn't necessarily mean that Apple is ordering more units. It's possible that the company is shifting to favor Japan Display as a supplier.
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Homma said weakness in China's smartphone market, the world's biggest, amid that country's broader economic slowdown was not affecting the orders for display screens it was getting from its top client.
"They're coming to us with more orders, saying 'give us more, give us more'. They keep increasing," he told Reuters in an interview.
Apple is widely expected to unveil its new smartphone on September 9th. There has been some debate among analysts as to how well it will sell given current market conditions and its feature set. When asked about the device, Homma said, "There's difficult technology being used... But I think ramp-up is going well."
It's important to note that Japan Display seeing strong orders from Apple doesn't necessarily mean that Apple is ordering more units. It's possible that the company is shifting to favor Japan Display as a supplier.
Read More