Following Apple's unveiling of a new Apple TV, Amazon has unveiled its new Fire TV which supports 4K Ultra HD and features a Fire TV Stick with Voice Remote.
Fire TV devices have the most channels, apps, and games of any streaming media player, and are the easiest way to enjoy movies, TV shows, music, and live TV from services such as Netflix, Amazon Video, HBO NOW, Hulu, WatchESPN, SHOWTIME ANYTIME, Sling TV, STARZ PLAY, ENCORE PLAY, NBC News, Prime Music, Spotify, Pandora, Vevo, Plex, A&E, YouTube.com, and more. Plus, the new Amazon Fire TV provides access to more 4K Ultra HD movies than any other streaming media player, with 4K content from Netflix, Amazon Video, and Prime Video. Already available in 4K are shows and movies from Amazon Video such as Transparent, Better Call Saul, American Hustle, and Amazing Spiderman 2, as well as shows and movies such as Narcos and Marvel’s Daredevils from Netflix.
“The team has packed an incredible amount of technology and innovation into a tiny package,” said Jeff Bezos, Amazon.com Founder and CEO. “The new Fire TV includes 4K support, more processing power, Alexa integration, the largest selection, and exclusive features—for less than $100. The new Fire TV Stick with Voice Remote brings voice search and Alexa integration for less than $50. These are powerful devices at incredible prices.”
Here's a look at the new features...
THE ALL-NEW AMAZON FIRE TV ($99.99)
True-to-Life Picture Quality with 4K Ultra HD
4K Ultra HD is the next generation of entertainment and delivers a more realistic entertainment experience with 4x the resolution of 1080p. Amazon Fire TV is half the price of any other 4K Ultra HD streaming media player. With 4K support for Prime Video, Amazon Video, and Netflix, Fire TV also provides access to more 4K Ultra HD movies than any other device. Movies and TV shows already available in 4K include award-winning shows like Transparent, Better Call Saul, and Orphan Black, and blockbuster movies such as Captain Phillips, Men in Black 3, and Money Ball—with more being added regularly.
Better HD Video Quality for More Customers
The new Amazon Fire TV is built to support High Efficiency Video Coding (HEVC). In the coming months, the new Amazon Fire TV will deliver more 1080p high-definition streams from Amazon Video than ever before with HEVC—even if you don’t own a 4K TV. HEVC is roughly 2x more efficient at encoding video than the current industry standard, H264, so less bandwidth is needed to deliver high-quality video streams. As a result, the majority of Fire TV customers will now get to experience high-quality, 1080p TV shows and movies from Amazon Video.
Built for Speed
The first Fire TV delivered industry-leading performance—now, Fire TV is even better, with 75% more processing power, and still less than $100. The new Amazon Fire TV has 5x the processing power of the latest generation Roku, and 8x the processing power of Chromecast. It comes packed with a MediaTek 64-bit quad-core processor, a dedicated GPU, plus 4x the memory of the latest generation Chromecast, and Roku.
Powerful Wi-Fi Performance
Fire TV features the latest standard in Wi-Fi technology—802.11ac MIMO—which gives you faster throughput and longer range for better performance, even if your router is located in another part of the house.
Expandable microSD Storage
In addition to the 8GB of on-device storage, Fire TV now offers expandable storage via microSD card slot for up to 128GB of additional storage for downloaded apps and games.
World-Class Customer Service with Mayday Screen Sharing
Mayday Screen Sharing brings Mayday-powered customer service to the Fire TV streaming box, delivering 24x7, 365 days-a-year technical assistance—for free. When you call customer service by phone, the Amazon expert can remotely connect to your Fire TV—with your permission—to answer any questions you may have or to help troubleshoot. They can draw on the screen, walk you through how to do something, or do it for you—whatever works best.
Audio from Dolby, the Standard in Home Audio
With Dolby Audio, enjoy rich, cinematic surround sound via HDMI to your TV or AV receiver. Plus, Dolby enhances the Bluetooth headphone support on Fire TV, so you get Dolby’s virtual surround sound, consistent quality, and enhanced volume leveling while listening to your favorite movie or TV show with headphones.
Take Gaming to the Next Level
Gaming on Amazon Fire TV has been a customer favorite since launch, providing high-quality, low-cost options for the whole family. The all-new optional Fire TV Game Controller now includes voice search, an audio jack for private listening with Dolby enhancements, refined controls for a better gaming experience, and up to 90 hours of battery life without headphones. Plus, today Amazon introduced the new Amazon Fire TV Gaming Edition, which includes Amazon Fire TV, Game Controller, a 32GB microSD card, and two games—Disney’s Ducktales and Yacht Club’s Shovel Knight—all for $139.99.
THE NEW FIRE TV STICK WITH VOICE REMOTE ($49.99)
Amazon today introduced another new member of the Fire TV family, adding a voice remote to Fire TV Stick—the fastest-selling Amazon device. Fire TV Stick is the most powerful streaming media stick available, and the new Fire TV Stick with Voice Remote is the only streaming stick with an included voice remote. The voice remote allows you to simply speak the name of a movie, TV show, actor, director, or genre and get results instantly—plus use the included voice remote on Fire TV Stick to ask Alexa for the weather, sports scores, traffic, music, and more.
Fire TV Stick has 4x the storage and 2x the memory of Chromecast, a dual-core processor, 1GB of RAM, Dolby Audio, and better Wi-Fi performance than any other streaming media stick. Plus, unlike other streaming media sticks, Fire TV Stick allows you to connect to Wi-Fi networks that require a password without installing additional software, so you can easily take your entertainment with you on-the-go.
Pricing and Availability:
Amazon Fire TV is available for pre-order starting today at www.amazon.com/fire-tv for $99.99 and will start shipping October 5.
Fire TV Stick with Voice Remote is available for pre-order starting today at www.amazon.com/fire-tv-voice for $49.99 and will start shipping October 22.
Amazon also introduced a Fire TV Gaming Edition for $139.99. Pre-orders are open now and the device is set to ship on October 5th.
Fire TV devices have the most channels, apps, and games of any streaming media player, and are the easiest way to enjoy movies, TV shows, music, and live TV from services such as Netflix, Amazon Video, HBO NOW, Hulu, WatchESPN, SHOWTIME ANYTIME, Sling TV, STARZ PLAY, ENCORE PLAY, NBC News, Prime Music, Spotify, Pandora, Vevo, Plex, A&E, YouTube.com, and more. Plus, the new Amazon Fire TV provides access to more 4K Ultra HD movies than any other streaming media player, with 4K content from Netflix, Amazon Video, and Prime Video. Already available in 4K are shows and movies from Amazon Video such as Transparent, Better Call Saul, American Hustle, and Amazing Spiderman 2, as well as shows and movies such as Narcos and Marvel’s Daredevils from Netflix.
“The team has packed an incredible amount of technology and innovation into a tiny package,” said Jeff Bezos, Amazon.com Founder and CEO. “The new Fire TV includes 4K support, more processing power, Alexa integration, the largest selection, and exclusive features—for less than $100. The new Fire TV Stick with Voice Remote brings voice search and Alexa integration for less than $50. These are powerful devices at incredible prices.”
Here's a look at the new features...
THE ALL-NEW AMAZON FIRE TV ($99.99)
True-to-Life Picture Quality with 4K Ultra HD
4K Ultra HD is the next generation of entertainment and delivers a more realistic entertainment experience with 4x the resolution of 1080p. Amazon Fire TV is half the price of any other 4K Ultra HD streaming media player. With 4K support for Prime Video, Amazon Video, and Netflix, Fire TV also provides access to more 4K Ultra HD movies than any other device. Movies and TV shows already available in 4K include award-winning shows like Transparent, Better Call Saul, and Orphan Black, and blockbuster movies such as Captain Phillips, Men in Black 3, and Money Ball—with more being added regularly.
Better HD Video Quality for More Customers
The new Amazon Fire TV is built to support High Efficiency Video Coding (HEVC). In the coming months, the new Amazon Fire TV will deliver more 1080p high-definition streams from Amazon Video than ever before with HEVC—even if you don’t own a 4K TV. HEVC is roughly 2x more efficient at encoding video than the current industry standard, H264, so less bandwidth is needed to deliver high-quality video streams. As a result, the majority of Fire TV customers will now get to experience high-quality, 1080p TV shows and movies from Amazon Video.
Built for Speed
The first Fire TV delivered industry-leading performance—now, Fire TV is even better, with 75% more processing power, and still less than $100. The new Amazon Fire TV has 5x the processing power of the latest generation Roku, and 8x the processing power of Chromecast. It comes packed with a MediaTek 64-bit quad-core processor, a dedicated GPU, plus 4x the memory of the latest generation Chromecast, and Roku.
Powerful Wi-Fi Performance
Fire TV features the latest standard in Wi-Fi technology—802.11ac MIMO—which gives you faster throughput and longer range for better performance, even if your router is located in another part of the house.
Expandable microSD Storage
In addition to the 8GB of on-device storage, Fire TV now offers expandable storage via microSD card slot for up to 128GB of additional storage for downloaded apps and games.
World-Class Customer Service with Mayday Screen Sharing
Mayday Screen Sharing brings Mayday-powered customer service to the Fire TV streaming box, delivering 24x7, 365 days-a-year technical assistance—for free. When you call customer service by phone, the Amazon expert can remotely connect to your Fire TV—with your permission—to answer any questions you may have or to help troubleshoot. They can draw on the screen, walk you through how to do something, or do it for you—whatever works best.
Audio from Dolby, the Standard in Home Audio
With Dolby Audio, enjoy rich, cinematic surround sound via HDMI to your TV or AV receiver. Plus, Dolby enhances the Bluetooth headphone support on Fire TV, so you get Dolby’s virtual surround sound, consistent quality, and enhanced volume leveling while listening to your favorite movie or TV show with headphones.
Take Gaming to the Next Level
Gaming on Amazon Fire TV has been a customer favorite since launch, providing high-quality, low-cost options for the whole family. The all-new optional Fire TV Game Controller now includes voice search, an audio jack for private listening with Dolby enhancements, refined controls for a better gaming experience, and up to 90 hours of battery life without headphones. Plus, today Amazon introduced the new Amazon Fire TV Gaming Edition, which includes Amazon Fire TV, Game Controller, a 32GB microSD card, and two games—Disney’s Ducktales and Yacht Club’s Shovel Knight—all for $139.99.
THE NEW FIRE TV STICK WITH VOICE REMOTE ($49.99)
Amazon today introduced another new member of the Fire TV family, adding a voice remote to Fire TV Stick—the fastest-selling Amazon device. Fire TV Stick is the most powerful streaming media stick available, and the new Fire TV Stick with Voice Remote is the only streaming stick with an included voice remote. The voice remote allows you to simply speak the name of a movie, TV show, actor, director, or genre and get results instantly—plus use the included voice remote on Fire TV Stick to ask Alexa for the weather, sports scores, traffic, music, and more.
Fire TV Stick has 4x the storage and 2x the memory of Chromecast, a dual-core processor, 1GB of RAM, Dolby Audio, and better Wi-Fi performance than any other streaming media stick. Plus, unlike other streaming media sticks, Fire TV Stick allows you to connect to Wi-Fi networks that require a password without installing additional software, so you can easily take your entertainment with you on-the-go.
Pricing and Availability:
Amazon Fire TV is available for pre-order starting today at www.amazon.com/fire-tv for $99.99 and will start shipping October 5.
Fire TV Stick with Voice Remote is available for pre-order starting today at www.amazon.com/fire-tv-voice for $49.99 and will start shipping October 22.
Amazon also introduced a Fire TV Gaming Edition for $139.99. Pre-orders are open now and the device is set to ship on October 5th.