The annual Breakout Brands survey reveals that one in three Americans believe that Apple would do a better job running the government than any politician. The survey was conducted among 1,000 U.S. adults ages eighteen and up in October.
Following Apple, Walt Disney came in second with 28% of respondents saying they would vote for the company to run the government. American Express came in third (18%), Facebook in fourth (11%) and Starbucks in fifth (10%).
Christine Barney, CEO and managing partner of PR shop Rbb, said that consumers likely chose Apple because the company hit all three "breakout brands" requirements: putting the customer first; creating the future; and communicating openly and honestly.
"Breakout brands are those that focus on leading. They don't care about competition; they put their customer first," she added.
Notably, Apple wasn't the top breakout brand. Participants chose Amazon as the top breakout brand (25%), followed by Apple (15%), and Uber (13%).
More survey details at the link below. Let us know what you think of the results in the comments. Do you think Apple would do a better job running the country than the current slew of candidates?
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Following Apple, Walt Disney came in second with 28% of respondents saying they would vote for the company to run the government. American Express came in third (18%), Facebook in fourth (11%) and Starbucks in fifth (10%).
Christine Barney, CEO and managing partner of PR shop Rbb, said that consumers likely chose Apple because the company hit all three "breakout brands" requirements: putting the customer first; creating the future; and communicating openly and honestly.
"Breakout brands are those that focus on leading. They don't care about competition; they put their customer first," she added.
Notably, Apple wasn't the top breakout brand. Participants chose Amazon as the top breakout brand (25%), followed by Apple (15%), and Uber (13%).
More survey details at the link below. Let us know what you think of the results in the comments. Do you think Apple would do a better job running the country than the current slew of candidates?
Read More