In a recent interview, Jonathan Ive talks about the new MacBook Pro and why it doesn't have a touchscreen.
Ive reveals that Apple decided it didn't want to add multitouch to the Mac "many, many years ago". Instead the company has introduced a multitouch strip that replaces the function keys at the top of your keyboard. The strip is customizable and displays contextual controls to help you get things done faster.
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You say different would be easy and fast. Is that why we’re not seeing a touchscreen-based MacBook Pro? That would have been an easy choice. Or was it something other PC makers have done and you wanted to go in a different direction?
When we were exploring multitouch many, many years ago, we were trying to understand the appropriate application and opportunities for [it]. We just didn’t feel that [the Mac] was the right place for that…. It wasn’t particularly useful or an appropriate application of multitouch.
Because?
For a bunch of practical reasons. It’s difficult to talk [laughs] without going into a lot of details that puts me starting to talk about things that we are working on. I don’t really want to talk much more about it.
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Ive also revealed that "There’s a number of designs that we explored that conceptually make sense. But then when we lived on them for a while, sort of pragmatically and day to day, [they] are sometimes less compelling. This is something [we] lived on for quite a while before we did any of the prototypes. You really notice or become aware [of] something’s value when you switch back to a more traditional keyboard."
You can read the full interview at the link below...
Read More
Ive reveals that Apple decided it didn't want to add multitouch to the Mac "many, many years ago". Instead the company has introduced a multitouch strip that replaces the function keys at the top of your keyboard. The strip is customizable and displays contextual controls to help you get things done faster.
-----
You say different would be easy and fast. Is that why we’re not seeing a touchscreen-based MacBook Pro? That would have been an easy choice. Or was it something other PC makers have done and you wanted to go in a different direction?
When we were exploring multitouch many, many years ago, we were trying to understand the appropriate application and opportunities for [it]. We just didn’t feel that [the Mac] was the right place for that…. It wasn’t particularly useful or an appropriate application of multitouch.
Because?
For a bunch of practical reasons. It’s difficult to talk [laughs] without going into a lot of details that puts me starting to talk about things that we are working on. I don’t really want to talk much more about it.
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Ive also revealed that "There’s a number of designs that we explored that conceptually make sense. But then when we lived on them for a while, sort of pragmatically and day to day, [they] are sometimes less compelling. This is something [we] lived on for quite a while before we did any of the prototypes. You really notice or become aware [of] something’s value when you switch back to a more traditional keyboard."
You can read the full interview at the link below...
Read More