May 2, 2024

Apple Decided to Double Down on Pro Hardware Following 'Constant Negativity' From Pro Users [Report]

Posted April 7, 2017 at 2:32am by iClarified · 14671 views
A new report claims the Mac Pro was in limbo at Apple but 'constant negativity' and a poor reception of its new MacBook Pro resulted in the company deciding to double down on hardware for pro users.

Thom Holwerda from OSNews reports that the decision to develop a modular Mac Pro was only made in recent months and development started just a few weeks ago. He speculates that we won't see the new Mac Pro until late 2018 at the earliest but most likely early 2019.

What made Apple do a 180? Well, after the announcement of the new MacBook Pro with Touch Bar, orders for refurbished "old" MacBook Pros supposedly went through the roof, and after the initial batch of reviews came out, they shot up even higher. This response to the new MacBook Pro with Touch Bar took Apple completely by surprise. Combined with the problems surrounding the LG UltraFine 5K display and the constant negativity from professional Apple users, the company decided to double down on professional users.

Notably, Apple is also said to be considering more retina MacBook Pro models without the Touch Bar and other pro features such as the ability to hook up your iPad Pro to a Mac and use it like a Cintiq. As announced, the Apple is also releasing a pro iMac. We could see that new iMac this October, perhaps with a new keyboard as well.

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Read More [via MacRumors]



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