April 28, 2024

Apple Now Provides Developers With Insights on Where Customers Discover Their App

Posted May 3, 2017 at 10:59pm by iClarified · 7927 views
Apple has updated App Analytics on iTunes Connect to let developers know where customers discover their app.

App Analytics in iTunes Connect now provides insight on where customers discover your app, including App Store browsing and search, within other apps, or on the web. With key metrics based on source types, you can see your top referring apps and websites, making it easier to optimize your marketing campaigns.

App Store Sources
With App Analytics, you can see how many users discover your app while searching or browsing the App Store — including tapping on Search Ads for your app — to gain insight into how your marketing and metadata impact downloads.

App Referrers
App Analytics counts users who visit your app’s product page from a link within another app. Optimize your marketing campaigns by focusing on the apps that drive the most App Store impressions, downloads, and billings.

More details at the link below...

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