Facebook has announced that it will now display ads on the Home tab of its Messenger app.
Today we’re pleased to announce the global beta expansion of Messenger ads. People already spend time on Messenger interacting and conducting commerce with businesses and brands they love, and now with Messenger ads, they have an opportunity to discover experiences directly on their home tab.
Ad products in Messenger now include:
● Messenger ads – found in the home tab of Messenger. When people tap on an ad, they will be sent to the destination chosen during ads creation. This can be your website or a Messenger conversation.
● Click to Messenger ads – takes full advantage of the personalized nature of messaging by driving people to a conversation after they interact with the ad in Facebook, Instagram or Messenger.
● Sponsored messages – allows businesses to re-engage with people who have started a conversation with them.
Starting today, some advertisers will begin to see Messenger ads as part of automatic placements within Power Editor and Ads Manager.
Facebook says that a small percentage of people will see ads on their Home tab towards the end of this month as we inventory builds up. It will gradually be extended to more people over the coming months.
While advertisers will see this as an opportunity, users will likely find it intrusive. Check out some images of how these ads will work below...
Today we’re pleased to announce the global beta expansion of Messenger ads. People already spend time on Messenger interacting and conducting commerce with businesses and brands they love, and now with Messenger ads, they have an opportunity to discover experiences directly on their home tab.
Ad products in Messenger now include:
● Messenger ads – found in the home tab of Messenger. When people tap on an ad, they will be sent to the destination chosen during ads creation. This can be your website or a Messenger conversation.
● Click to Messenger ads – takes full advantage of the personalized nature of messaging by driving people to a conversation after they interact with the ad in Facebook, Instagram or Messenger.
● Sponsored messages – allows businesses to re-engage with people who have started a conversation with them.
Starting today, some advertisers will begin to see Messenger ads as part of automatic placements within Power Editor and Ads Manager.
Facebook says that a small percentage of people will see ads on their Home tab towards the end of this month as we inventory builds up. It will gradually be extended to more people over the coming months.
While advertisers will see this as an opportunity, users will likely find it intrusive. Check out some images of how these ads will work below...