Sixty-four percent of Americans now own an Apple product up from fifty percent five years ago, according to a new report from CNBC. The All-America Economic Survey found that the average American household now reports owning 2.6 products, up by a full product from 2012.
"I cannot think of any other product — especially any other product at a high price point — that has that kind of permeation with the public and level of growth,'' said Jay Campbell, pollster with Hart Research, which conducted the survey along with Public Opinion Strategies.
The product is ubiquitous by income group, age, race, sex and region of the country — more than half of nearly all demographic groups report owning at least one Apple product. The household ownership rate is below 50 percent for only a few groups, including those with incomes under $30,000, retirees and women over age 50. By contrast, 87 percent of American with incomes over $100,000 report owning at least one Apple product.
The wealthiest Americans own about 4.7 Apple products per household compared to 1 for the poorest. Americans in the West own 3.7, compared to 2.2 for those in the South.
How many Apple products are in your household today? Is that up from a few years ago? Let us know in the comments!
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"I cannot think of any other product — especially any other product at a high price point — that has that kind of permeation with the public and level of growth,'' said Jay Campbell, pollster with Hart Research, which conducted the survey along with Public Opinion Strategies.
The product is ubiquitous by income group, age, race, sex and region of the country — more than half of nearly all demographic groups report owning at least one Apple product. The household ownership rate is below 50 percent for only a few groups, including those with incomes under $30,000, retirees and women over age 50. By contrast, 87 percent of American with incomes over $100,000 report owning at least one Apple product.
The wealthiest Americans own about 4.7 Apple products per household compared to 1 for the poorest. Americans in the West own 3.7, compared to 2.2 for those in the South.
How many Apple products are in your household today? Is that up from a few years ago? Let us know in the comments!
Read More
[Image]