A report from Flurry suggests that Apple is using the iPod touch to build a base of next generation iPhone users.
As all industry eyes look to the iPhone, the iPod Touch is quietly building a loyal base among the next generation of iPhone users, positioning Apple to corner the smartphone market not only today, but also tomorrow. In terms of Life Stage Marketing, the practice of appealing to different age-based segments, Apple is using the iPod Touch to build loyalty with pre-teens and teens, even before they have their own phones (think: McDonalds' Happy Meal marketing strategy).
When today's young iPod Touch users age by five years, they will already have iTunes accounts, saved personal contacts to their iPod Touch devices, purchased hundreds of apps and songs, and mastered the iPhone OS user interface.
After analyzing over 3,000 applications, 45 million consumers and 4 platforms, Flurry notes that iPod touch user sessions have gained four points over the iPhone and Android within the last six months. The iPhone continues to grow in user sessions but its share of sessions has dropped.
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As all industry eyes look to the iPhone, the iPod Touch is quietly building a loyal base among the next generation of iPhone users, positioning Apple to corner the smartphone market not only today, but also tomorrow. In terms of Life Stage Marketing, the practice of appealing to different age-based segments, Apple is using the iPod Touch to build loyalty with pre-teens and teens, even before they have their own phones (think: McDonalds' Happy Meal marketing strategy).
When today's young iPod Touch users age by five years, they will already have iTunes accounts, saved personal contacts to their iPod Touch devices, purchased hundreds of apps and songs, and mastered the iPhone OS user interface.
After analyzing over 3,000 applications, 45 million consumers and 4 platforms, Flurry notes that iPod touch user sessions have gained four points over the iPhone and Android within the last six months. The iPhone continues to grow in user sessions but its share of sessions has dropped.
Read More