Check out this behind the scenes look at the making of Apple's 'Welcome Home' ad for the HomePod, posted by AdWeek. The ad, which you can see here, was directed by Spike Jonze and stars FKA twigs.
The almost seven-minute mini-documentary, directed by Danilo Parra, explores all the creative disciplines in wonderful detail, shedding light on the challenges that the intricate piece presented every step of the way. In particular, we get immersed in the choreography (Jonze, choreographer Ryan Heffington and movement coach Theo Lowe all work with FKA twigs on her irresistible interplay with the apartment, and herself) and the production design (the set expanded on hydraulics to allow Jonze to shoot practically). But we also see how other elements came together, like the lighting, music and VFX (it turns out there was very little CGI).
Take a look at the video below and hit the link for more details...
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The almost seven-minute mini-documentary, directed by Danilo Parra, explores all the creative disciplines in wonderful detail, shedding light on the challenges that the intricate piece presented every step of the way. In particular, we get immersed in the choreography (Jonze, choreographer Ryan Heffington and movement coach Theo Lowe all work with FKA twigs on her irresistible interplay with the apartment, and herself) and the production design (the set expanded on hydraulics to allow Jonze to shoot practically). But we also see how other elements came together, like the lighting, music and VFX (it turns out there was very little CGI).
Take a look at the video below and hit the link for more details...
Read More