AT&T told investors at a USB conference in New York that it will give high bandwidth users incentives to "reduce or modify their usage".
Amidst poor public perception due to a network issues, AT&T has decided put iPhone users who watch video on tighter leashes, according to an Associated Press report.
AT&T head of consumer services, Ralph de la Vega declined to comment on when these "incentives" would happen but said that usage-based pricing for data is inevitable.
"We need to educate the customer ... We've got to get them to understand what represents a megabyte of data," de la Vega said. "We're improving all our systems to let consumers get real-time information on their data usage."
De la Vega says three percent of "smart" phone users are consuming 40 percent of the network capacity with a majority of the high-bandwidth activity being video and audio streaming.
I can't help but think announcements like these worsen the public perception of AT&T. The last thing unhappy customers want to hear is that if they watch video or use Skype they will be paying more.
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Amidst poor public perception due to a network issues, AT&T has decided put iPhone users who watch video on tighter leashes, according to an Associated Press report.
AT&T head of consumer services, Ralph de la Vega declined to comment on when these "incentives" would happen but said that usage-based pricing for data is inevitable.
"We need to educate the customer ... We've got to get them to understand what represents a megabyte of data," de la Vega said. "We're improving all our systems to let consumers get real-time information on their data usage."
De la Vega says three percent of "smart" phone users are consuming 40 percent of the network capacity with a majority of the high-bandwidth activity being video and audio streaming.
I can't help but think announcements like these worsen the public perception of AT&T. The last thing unhappy customers want to hear is that if they watch video or use Skype they will be paying more.
Read More