Apple has posted a video that gives us a behind the scenes look at how it created its new holiday ad, 'Share Your Gifts'.
See how the team brought Sofia and her world to life.
The team created a miniature set for the spot rather than creating the environment digitally. Take a look below!
Apple has also shared a couple new 'How I Create' ads.
Check those out below!
Holiday — How I Create Music on iMac and iPhone ft. Billie Eilish
Holiday — How I Create Stories with Color on MacBook Pro
See how the team brought Sofia and her world to life.
The team created a miniature set for the spot rather than creating the environment digitally. Take a look below!
Apple has also shared a couple new 'How I Create' ads.
Check those out below!
Holiday — How I Create Music on iMac and iPhone ft. Billie Eilish
Holiday — How I Create Stories with Color on MacBook Pro