Apple captured 10.1% of the global smartphone market in the second quarter of 2019, according to a new report from Counterpoint Research. That's down from 11.3% market share in same quarter a year ago.
Samsung accounted for 21.3% of shipments, up from 19.6%, while Huawei accounted for 15.8% of shipments, up from 14.9%. Apple managed to stay ahead of Xiaomi which gained 0.2% market share reaching 9.0%.
Apple iPhone shipments fell 11%, and iPhone revenues fell 12% year-on-year. Despite this decline, iPhone sales trends are improving. Apple’s buyback programs and other marketing are dampening growing holding periods. However, the lack of 5G over upcoming quarters may again increase holding periods.
This was the third consecutive quarter of a decline in Apple iPhone shipments. To ramp up sales, Apple implemented price cuts for the iPhone XR in India and China markets. Amid the slowdown in China and likely launch of 5G capable iPhone in 2020, Apple will have to concentrate its efforts on emerging markets.
Take a look at the chart below for more details...
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Samsung accounted for 21.3% of shipments, up from 19.6%, while Huawei accounted for 15.8% of shipments, up from 14.9%. Apple managed to stay ahead of Xiaomi which gained 0.2% market share reaching 9.0%.
Apple iPhone shipments fell 11%, and iPhone revenues fell 12% year-on-year. Despite this decline, iPhone sales trends are improving. Apple’s buyback programs and other marketing are dampening growing holding periods. However, the lack of 5G over upcoming quarters may again increase holding periods.
This was the third consecutive quarter of a decline in Apple iPhone shipments. To ramp up sales, Apple implemented price cuts for the iPhone XR in India and China markets. Amid the slowdown in China and likely launch of 5G capable iPhone in 2020, Apple will have to concentrate its efforts on emerging markets.
Take a look at the chart below for more details...
Read More