Apple may have failed to convince new buyers and even lost potential buyers of the iPad with an unveiling that didn't live up to the hype.
Retrevo's latest study asked consumers whether or not they had heard about the tablet before the tablet was introduced and again after the announcement.
The word definitely got out as the number of respondents saying they had heard about the tablet rose from 48% shortly before the announcement to over 80% after the media frenzy on January 27th. Unfortunately for Apple, the number if respondents saying they had heard about the tablet but were not interested in buying one, doubled from 25% before the announcement to over 50% following the announcement.
Before the announcement 49% of respondents indicated they did not need an iPad with 30% saying they needed to know more. After the announcement 61% said they did not need one.
Interestingly over half the respondents said they would not pay an extra $130 for 3G.
Which category do you fall into?
Read More
Retrevo's latest study asked consumers whether or not they had heard about the tablet before the tablet was introduced and again after the announcement.
The word definitely got out as the number of respondents saying they had heard about the tablet rose from 48% shortly before the announcement to over 80% after the media frenzy on January 27th. Unfortunately for Apple, the number if respondents saying they had heard about the tablet but were not interested in buying one, doubled from 25% before the announcement to over 50% following the announcement.
Before the announcement 49% of respondents indicated they did not need an iPad with 30% saying they needed to know more. After the announcement 61% said they did not need one.
Interestingly over half the respondents said they would not pay an extra $130 for 3G.
Which category do you fall into?
Read More