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Verizon Plans to Sell iPad Owners on MiFi Data Plans

Posted March 9, 2010 at 11:29pm by iClarified · 6583 views
Verizon plans to encourage its customers to go with the WiFi only iPad and use it with a device like the MiFi for Internet on the go.

An internal document from the company reads as follows...

Apple introduces the iPad - an opportunity for VZW
The iPad is anew category of device, between a smartphone and laptop, and will be offered in two models
- WiFi only - available April 3, 2010
- Wi-Fi + 3G - shipping late April

Sounds great, but isn't iPad exclusive to AT&T?
- iPad will not be sold directly by AT&T
- Sales, customer service & billing will be handled by Apple
- Customers who purchase the 3G version & want 3G capability will need to purchase a data plan to use AT&T's 3G network
- The 3G iPad is priced $130 more than the Wi-Fi only version, plus the cost of a 3G service plan

The iPad is an opportunity for VZW!
- Why pay more for the 3G version & get 3G service on an overloaded network with limited coverage?
- Customers who purchase the Wi-Fi only iPad can use the ......

While using the Wi-Fi version with a MiFi type device sounds good, how is Verizon planning to convince people to pay $60/month for 5GB while AT&T is offering $30/month for unlimited?

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