CBS plans to have all its video available to the iPad by the start of the fall season, according to Anthony Soohoo, senior vice president and general manager of CBS Interactive.
Salon notes that unlike ABC, which built an iPad app to deliver its full-length episodes and promotional clips on the device, CBS decided to focus on delivering video through its website, CBS.com. Since the Apple tablet doesn't support Adobe Flash, CBS has created a video site for the iPad through HTML5 instead. It's still early days, but Soohoo expects CBS to deploy more and more video that is iPad-ready, until it reaches content parity with what's available on the website through a PC.
CBS has decided to focus on making their website compatible rather than creating a separate application because "when we were looking at the iPad as a separate device, it had a lot more similarities to a PC in our mind. So for us, we wanted to make sure that video was available through HTML5 on the iPad first."
Salon notes that unlike ABC, which built an iPad app to deliver its full-length episodes and promotional clips on the device, CBS decided to focus on delivering video through its website, CBS.com. Since the Apple tablet doesn't support Adobe Flash, CBS has created a video site for the iPad through HTML5 instead. It's still early days, but Soohoo expects CBS to deploy more and more video that is iPad-ready, until it reaches content parity with what's available on the website through a PC.
CBS has decided to focus on making their website compatible rather than creating a separate application because "when we were looking at the iPad as a separate device, it had a lot more similarities to a PC in our mind. So for us, we wanted to make sure that video was available through HTML5 on the iPad first."