April 30, 2024

Steve Jobs: 'We Are Not Allowing Apps That Create Their Own Desktops'

Posted June 1, 2010 at 12:00pm by iClarified · 12388 views
Apple called to inform the developer of My Frame for iPad, a photo frame application, that their app would be removed. The company representative refused to provide a concrete reason for the app's removal which caused the developer to send off an email to Steve Jobs for an explanation.

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Hi Steve,

Just got a phone call from Apple letting us know that our iPad app ‘My Frame’ is being removed from the store. Apparently Apple is cracking down on ‘widgety’ type apps. Our app is a beautiful photo frame with a few nice things you can put over your photos. It’s not ugly, or even widgety.

What gives? I’ve always defended you guys in the past, but it seems like you’ve crossed an invisible line here, even the guy on the phone was saying how much he likes our application but that there’s nothing he can do?

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We are not allowing apps that create their own desktops. Sorry.

Sent from my iPad


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Understand, but don’t agree…besides all of which our application (My Frame) is a photo frame, not a desktop environment. Your people won’t even tell us what we need to remove to get approved, they are just kicking us out. Put yourself in our shoes.
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Stories like this continue to plague developers who invest massive amounts of time and money into their applications. Apple's continually changing App Store policies are likely to drive more and more developers to Google and Microsoft once their platforms mature.

Read More [via MacStories]