Beats to Launch Beats Music Streaming Service Within the Next Few Months

Beats to Launch Beats Music Streaming Service Within the Next Few Months

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Beats has revealed that it will launch its music streaming service, Beats Music, in the United States 'within the next few months', reports TNW. President and COO Luke Wood said that it will be accessible from iOS, Android, and the web. Windows 8 support will arrive after the initial launch.

Beats acquired MOG for $14 million in July 2012 to help develop the service. Beats Music will aim to be different by focusing on "a very specific idea", namely, the curation of music.

“We’re talking about real depth of personalization and knowing who I am, who you are, what we’re listening to, what we like, what we’ve listened to before and then offering up music that is highly relevant to our taste profile,” said Wood.

“You need to start with a great editorial team that has a point of view, but we want to have a situation where we can really scale to the depth of your appetite,” he said. “If you really love music, we want something that can go deep with you for a really long time. And that requires a perfect harmony between the algorithm and human curation. Between the man and the machine.”

Notably, Apple CEO Tim Cook reportedly met with Beats CEO Jimmy lovine early this year to learn more about the company's plans for a music subscription service.

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Beats to Launch Beats Music Streaming Service Within the Next Few Months
Jimmy Nutrin - October 7, 2013 at 9:17pm
He can fix you with your grandad, black hole!
MUKAI - October 7, 2013 at 7:30pm
Dr Dre sucks
ISMAEL SANTOS - October 7, 2013 at 7:12pm
I NEED TO KNOW WHEN. BEATS. COMES ??
TheRealNoGoodNick - October 7, 2013 at 7:29pm
Do you understand what "few" means? It will be in the middle of January, no joke!
Jedediah Jaqween Johnson - October 7, 2013 at 7:44pm
ISMAEL SANTOS Strikes Again!!!
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