Krzanich was asked about the advantages of moving to a 14-nm process compared to Apple's 28-nm A7 chip.
Here's his response:
I mean you just kind of used the generic word for benchmarks and there are lot of different ones that are out there. So I am not sure exactly which ones you are talking about. But if you just take a look at our products and all of our products are 64-bit. So we have had that for an extended period of time and products that we are shipping today are already 64-bit.
If you take a look at things like transistor density and you compare, pardon the pun, apples-to-apples and you compare, say, the A7 to our Bay Trail, which is a high density 22 nanometer technology, then our transistor density is higher or more dense than the A7 is. It's a good product...but we do see the Moore's Law advantage from 28 to 22 nanometer as an example, when you compare dense technologies to dense technologies.
Earlier this month, Qualcomm SVP and Chief Marketing Officer Anand Chandrasekher also commented on Apple's 64-bit A7 processor calling it just a 'marketing gimmick'. That comment was retracted by the company a few days later.