Qualcomm Says Apple's 64-Bit A7 Processor is a 'Marketing Gimmick'

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Posted October 3, 2013 at 5:37am by iClarified · 24603 views

Qualcomm SVP and Chief Marketing Officer Anand Chandrasekher says Apple's 64-bit A7 processor is just a 'marketing gimmick', reports TechWorld.

"I know there's a lot of noise because Apple did [64-bit] on their A7," said Anand Chandrasekher, senior vice president and chief marketing officer at Qualcomm, in an interview. "I think they are doing a marketing gimmick. There's zero benefit a consumer gets from that."

Chandrasekher notes that while 64-bit allows for more memory addressability the iPhone 5s only has 1GB.

"Predominantly... you need it for memory addressability beyond 4GB. That's it. You don't really need it for performance, and the kinds of applications that 64-bit get used in mostly are large, server-class applications," said Chandrasekher.

Despite the comments, Qualcomm says it will eventually move to a 64-bit processor due to benefits from engineering, chip design and OSes standpoints.

Read More [via Eunice]

Qualcomm Says Apple's 64-Bit A7 Processor is a 'Marketing Gimmick'

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Great. - October 9, 2013 at 11:37am

Qualcomm back tracks! Apple is correct! “The comments made by Anand Chandrasekher, Qualcomm CMO, about 64-bit computing were inaccurate,” said a Qualcomm spokesperson in an email. “The mobile hardware and software ecosystem is already moving in the direction of 64-bit; and, the evolution to 64-bit brings desktop class capabilities and user experiences to mobile, as well as enabling mobile processors and software to run new classes of computing devices.”

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Great. - October 9, 2013 at 11:36am

Qualcomm backtracks! See! Apple is correct. Naysayers can kiss their ass!

God - October 4, 2013 at 4:28pm

Apple is known for that, cannot believe they are making all that money as leechers. That´s why the are all going to dia one by one, just like Thief Job.

Shamesung - October 4, 2013 at 9:06pm

And you are known for offending someone who has that name and thinking the right to punish someone who changed technology and feels like he is their today because apple still improved the iPhone, they still increase CPU and graphics along with speed and you are talking shit like a sheep as fck! That's why people will lose interest in that shit of your like anyone's one by one compared to market share, shame you can't see the fact apple is still the top market share and global brand! Keep living in nutshells or run back to your herds, your samsheeps are calling!

lynes - October 4, 2013 at 2:58pm

Well they do say 'forward thinking', so there looking at it more like a step in the right direction. sooner or later this type of hardware will be utilized.

Marcus1571 - October 4, 2013 at 7:33am

I heard the exact same things for the entire 64bit Windows architecture. Arrogant, smug, non engineers working in marketing... talking like the actually "build" something. Until those "geniuses" realize that Google Chrome is not 64bit while Java already is... until they realize that a 64bit native browser will handle memory usage much better cos these days even grandma is doing 30 plus tabs. But sure, go ahead, join the army of moro*$ that went on for 15 years droning about storage sizes with sentences like: "Woah! BLAHBLAH GB: you'll neeeeeever fill that up! It's ridiculous for you to buy that!!!"

Ipadguy - October 3, 2013 at 5:24pm

Apple made it cool, so now there doing it lmao

Ron dean - October 3, 2013 at 5:11pm

Faking benchmark scores and cheating those numbers for press releases is a "marketing gimmick" too. Trying to pass off performance numbers that arnt real world.....

Keith - October 3, 2013 at 3:39pm

So it's only a Gimmick until Qualcomm decides to put one out. Then it's advantageous because of "engineering, chip design and OSes standpoints". But until Qualcomm puts out a 64 bit processor it's a gimmick? Whatever

Mab - October 3, 2013 at 3:09pm

Told you so...... Not a surprise as major parts of apple is made in china

sidewinder - October 3, 2013 at 4:23pm

Read Keith's comment you moron.

Tim - October 3, 2013 at 2:43pm

"If you don't want an iPhone 5s, Don't buy it!" As an updated version of the song would go. Upgrading from a 5 to a 5s is nice but not nice enough. The same went for the 4 to 4s. I have a 4 and my girlfriend has a 3GS that are both perfectly good and working phones. We are upgrading now only because we want something new. May even wait for 6.

Eduardo - October 3, 2013 at 4:10pm

I didn't plan to upgrade yet either but I noticed since installing iOS7 my 4S is a little slow, not to mention the iMessage fail. I like the new iOS7 a lot so I will probably get a 5S.

Samsucks - October 3, 2013 at 10:25pm

It actually was 5mp to 8mp!

Ivan - October 3, 2013 at 2:11pm

Quallcome logic.64-BIT processor in phone is pointless,gimmicky and marketing scam oh and we are going to make one too -.-

Simon - October 3, 2013 at 1:16pm

I'm still going to wait for the iPhone 6. Upgrading from the 5 to the 5s is pointless IMHO.

Great. - October 3, 2013 at 2:08pm

Why pointless? 64 bit CPUs have benefits beyond just accessing more than 4gb of ram. With a 64bit OS and apps, you'd see speed improvements too. Apple designed the CPU, so don't think they haven't thought of how to maximise the potential.

ratGT - October 3, 2013 at 10:30am

"Despite the comments, Qualcomm says it will eventually move to a 64-bit processor..." kind of like "it's bullshit but we'll do it!" - What a bunch of slick b!tches!

Nuck Chorris - October 4, 2013 at 1:32pm

They said its pointless now but they will eventually do it.. Do you not know how the progress of technology works?

ali larter - October 3, 2013 at 10:16am

actually the guy is right , 64bit is intended for memory benifit starting from 4gb . so its useless so far , in the future maybe useful , but right now apple is selling us something we dont need , how slick is that ?

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