Amazon Mocks iPad Display in New Kindle Paperwhite Ad [Video]

Amazon Mocks iPad Display in New Kindle Paperwhite Ad [Video]

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Amazon has released another commercial that mocks the iPad's display performance under sunlight when compared to the Kindle Paperwhite. The Paperwhite has an 16-level grayscale e-ink display.

In the ad, a user holds up both devices side by side. The iPad's screen is almost completely unreadable and it's annotated with the message. "(Yes, the iPad is on.)" The user holding the devices says, "The iPad is heavier. It's really hard to see. Kindle I can see very clearly."

Amazon doesn't say what brightness level the iPad is set at; however, it seems as though it may have been turned all the way down for effect.

Although, this may be unfair comparison between different devices, Amazon's Kindle Fire HDX display was recently found to be superior to the iPad Air's.

Take a look at the ad below...

[via Avery]


AHMJ - November 7, 2013 at 7:40pm
Do they really believe themselves?
Allusion - November 7, 2013 at 5:50pm
It's Nokia all over again like kindle, both commercials compared one useless thing it has and thinks it's better to buy it and not iPad, when will competitors realize one thing doesn't make an entire product better and try to beat iPad this way?
? - November 7, 2013 at 5:15pm
What other then reading can you do on the kindle
Tony - November 7, 2013 at 1:08pm
Delusion????? WTF are u rambling on about I get dizzy just reading ur post.
Jake - November 7, 2013 at 12:04pm
If you look at the smallprint when they say the Kindle has 8 weeks of battery life, it says "Based on half an hour daily usage, WiFi/3G connectivity turned off and brightness settings on 10". Lol Kindle = Krap
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