December 9, 2022
DisplayMate Reveals iPad Air Has New IGZO Display But It's Bested By the Amazon Kindle Fire HDX

DisplayMate Reveals iPad Air Has New IGZO Display But It's Bested By the Amazon Kindle Fire HDX

Posted November 5, 2013 at 9:11pm by iClarified · 17791 views
DisplayMate has released its tablet shootout comparing the Amazon Kindle Fire HDX 8.9, iPad Air, and Nexus 10 displays.

A new generation of full-size Flagship Tablets has just started with the near simultaneous launch of the Apple iPad Air and Amazon Kindle Fire HDX 8.9. They both have top-of-the-line and state-of-the-art displays that have been significantly improved (in different ways) from the 2012 models. The Google Nexus 10 is another innovative Flagship Tablet that launched at the beginning of November 2012, so it’s now a bit overdue for an annual makeover, which is rumored to be happening sometime during November 2013. We’ve included it here even though it’s at the end of it’s product cycle because it has been a leader in this class, and will illustrate the changes in Tablet displays that have taken place in just the last year.

The most notable takeaway from the report is that Apple has finally moved to the long rumored IGZO display.

Compared to the fourth generation iPad, the screen Reflectance decreased by 23%, the Peak Brightness increased by 7%, and the Contrast Rating for High Ambient Light increased by 32%. Absolute Color Accuracy and Image Contrast fidelity are also very good. Apple's switch from a-Si amorphous Silicon LCD to a much higher performance IGZO LCD backplane produces an impressive 57% improvement in display power efficiency and will likely reduce the warming effect noticed with previous iPads.

DisplayMate concludes that despite the iPad Air's impressive display, the Kindle Fire "leapfrogged into the best performing Tablet display that we have ever tested, significantly out-performing the iPad Air in Brightness, Screen Reflectance, and high ambient light contrast, plus a first place finish in the very challenging category of Absolute Color Accuracy."

Check out the full report at the link below...

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DisplayMate Reveals iPad Air Has New IGZO Display But It's Bested By the Amazon Kindle Fire HDX
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Koenig - November 6, 2013 at 11:38pm
Kindle is to iPad what Lexus is to Mercedes..
cd - April 17, 2015 at 8:18am
So your saying the kindle is better? (more reliable then the iPad and better value?)
Delusion - November 6, 2013 at 11:43am
Ok guys just to let you all know Yes I'm .Steve God... Steve Heaven...TheRealNoGoodNick...Steve in Heaven, Nasty Nate...RatGT ...and a few more that I'll keep a secrete. So all you fu€kshits can go back to your troll Samfag troll site and keep your comments about me to yourself.
Delusion - November 6, 2013 at 6:58pm
Nice try kid
Delusion - November 6, 2013 at 7:15pm
By the way, this pretty much explains Apple sheeps are out of excuses to say. You know im right and all you can do is pretend to be me. Hahaha loser
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