Apple ranked as the top smartphone manufacturer with 41.8 percent OEM market share, while Google Android led as the #1 smartphone platform with 51.5 percent platform market share. Google Sites ranked as the top mobile media property, while Facebook was the top individual app.
Smartphone OEM Market Share
156 million people in the U.S. owned smartphones (65.2 percent mobile market penetration) during the three months ending in December, up 3.2 percent since September. Apple ranked as the top OEM with 41.8 percent of U.S. smartphone subscribers (up 1.2 percentage points from September). Samsung ranked second with 26.1 percent market share (up 1.2 percentage points), followed by Motorola with 6.7 percent, LG with 6.6 percent and HTC with 5.7 percent.
Smartphone Platform Market Share
Android ranked as the top smartphone platform in December with 51.5 percent market share, followed by Apple with 41.8 percent (up 1.2 percentage points), BlackBerry with 3.4 percent, Microsoft with 3.1 percent and Symbian with 0.2 percent.
Top Smartphone Properties & Apps
Google Sites ranked as the top web property on smartphones, reaching 88.3 percent of the mobile media audience (mobile browsing and app usage), followed by Facebook (86 percent), Yahoo Sites (82.4 percent) and Amazon Sites (73.3 percent). Facebook ranked as the top smartphone app, reaching 77.4 percent of the app audience, followed by Google Play (53.9 percent), Google Search (49.7 percent) and Pandora Radio (48.7 percent).