iOS Continues to Gain U.S. Smartphone Share [Chart]

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Posted November 6, 2013 at 2:19am by Shalom Levytam

comScore has released its report on the U.S. smartphone industry for September 2013. Apple was ranked as the top smartphone manufacturer with 40.6% of the market. Android was the top smartphone platform with 51.8% market share. Google Sites was the top mobile media property and Facebook was the top mobile app.

Smartphone OEM Market Share
147.9 million people in the U.S. owned smartphones (62 percent mobile market penetration) during the three months ending in September, up 4.5 percent since June. Apple ranked as the top OEM with 40.6 percent of U.S. smartphone subscribers (up 0.7 percentage points from June). Samsung ranked second with 24.9 percent market share (up 1.2 percentage points), followed by HTC with 7.1 percent, Motorola with 6.8 percent and LG with 6.6 percent.

iOS Continues to Gain U.S. Smartphone Share [Chart]

Smartphone Platform Market Share
Android ranked as the top smartphone platform in September with 51.8 percent market share, followed by Apple with 40.6 percent (up 0.7 percentage points), BlackBerry with 3.8 percent, Microsoft with 3.3 percent (up 0.2 percentage points) and Symbian with 0.3 percent.

Top Smartphone Properties & Apps
Google Sites ranked as the top web property on smartphones, reaching 90 percent of the mobile media audience (mobile browsing and app usage), followed by Facebook (84 percent), Yahoo! Sites (82.2 percent) and Amazon Sites (65.5 percent). Facebook ranked as the top smartphone app, reaching 74.3 percent of the app audience, followed by Google Play (53.9 percent), Google Search (53.2 percent) and YouTube (49.6 percent). Pandora Radio cracked the top 5 for the first time with 49.3 percent reach.

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Frank - November 7, 2013 at 11:39am

There are only 7 iPhone models including the first iPhone. There are a limited amount of carriers around the world that sells iPhones yet iOS competes respectively around the world. Can you imagine if Apple let's iOS run on many other phones like Android does? Android won't even come close in this scenario.

Frank - November 7, 2013 at 11:38am

APPLE QUALITY - November 6, 2013 at 12:18pm

Ok this is that thing android is cheap and not quality in the world most people in the world don't have money to buy apple products and apple is expensive and quality in the world is why android win becose for cheap not for quality ok apple always win forever for 99.9 perfection

ANGEL AVILA - November 6, 2013 at 8:40am

well ,will be a different story if you compare. one brand VS apple. I think apple its not competing, because, if apple wants to compete, will offer the IOS to any brand. that will be a fair competition.

Delusion - November 6, 2013 at 7:49am

USA = Android(51.8%), Apple(40.6%)............... Europe = Android(71.9%)..............ASIA = Android(86%)............... Any question? I always said Apple dominated in U.S. BUT ONLY in U.S.. Dont tell me USA is the only country around the world. Plus, Samsung had better percentage increase than Apple. Just that other android companies are decreased which making overall android going lower.