We've been tracking the growth in online video for some time and have carefully recorded the remarkable trajectory of Amazon Instant Video on our charts. In just the last year, Amazon moved from 5th place to 3rd place, passing both Hulu and Apple in terms of the volume of video streaming traffic consumed from their site to US broadband subscribers. Today, only Netflix and YouTube produce more total online video traffic in the US. Amazon"s traffic volumes, as measured by Qwilt in March of 2014, increased by 94% over the previous 12 months. In some US operator networks, between March 2013 and March 2014, Amazon"s streaming video traffic increase was nearly 300%.
Notably, this growth happened before Amazon announced its new Fire TV. As we've mentioned before, Apple is widely expected to unveil an update to the Apple TV in the near future.
Take a look at the chart below for more details...