With the power of iPhone 5s, you're more powerful than you think.
This film is accompanied by a song called "Life of Dreams" by Julie Doiron and is available on iTunes now.
Apple ends the commercial with the "You're more powerful than you think" tagline that it has used for its Strength and Powerful ads. Apple has reportedly started making its TV ads in-house, rather than relying on advertising agency TBWAChiatDay.
You can see all the apps used in the commercial here
What do you think of the new ad?