Apple Posts New iPhone 5s Ad: 'Strength' [Video]

Apple has posted a new iPhone 5s named 'Strength' which highlights the different ways that you can stay fit with the iPhone.

With the power of iPhone 5s, you're more powerful than you think.


The ad follows the similar "you're more powerful than you think" tagline of the first 'Gigantic' ad that aired earlier this year.

Just today it was reported that Apple was shifting towards creating its own tv advertisements in-house rather than relying on other agencies.

What do you think of the ad?