Apple Updates Its Trademark in Switzerland to Cover Vehicles

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Posted March 2, 2015 at 4:15pm by Shalom Levytam

Apple has updated its trademark registration in Switzerland adding vehicles to the list of company activities.

Law firm Baker & McKenzie filed the change on behalf of Apple adding Nice Classification 12 to the company's trademark.

Vehicles; Apparatus for locomotion by land, air or water; electronic hardware components for motor vehicles, rail cars and locomotives, ships and aircraft; Anti-theft devices; Theft alarms for vehicles; Bicycles; Golf carts; Wheelchairs; Air pumps; Motorcycles; Aftermarket parts (after-market parts) and accessories for the aforesaid goods.

Apple is now widely rumored to be working on an electric vehicle, perhaps self-driving, with a team of 1,000 devoted to the project.

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Read More [ApfelBlog] [via Julie]

Apple Updates Its Trademark in Switzerland to Cover Vehicles

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Yoron - March 4, 2015 at 5:56am

The automotive industry is no longer the American big three and imports--Tesla has proven that. Apple has the financial reserves and name recognition to pull it off; and if they don't? At least they tried; it won't break them as a company. Matter of fact, battery technology applies to just about everything they make.

matrixmaniac - March 2, 2015 at 11:44pm

If they did gps tracking for bicycles in Switzerland they would land a huge hit!

gamerscul9870 - March 3, 2015 at 12:38am

You kidding about bicycles? This is back to the future 2 2015 era. Hover boards is where it's at dude!