The device itself is pretty much as we described it to you in March, sources say, but “more polished” after some additional tweaks. Expect a refreshed and slimmer chassis and new innards; Apple’s A8 system on chip; a new remote that sources say has been “drastically improved” by a touch-pad input; an increase in on-board storage; and an improved operating system that will support Siri voice control. Crucially, the new Apple TV will debut alongside a long-awaited App Store and the software development kit developers need to populate it.
Apple is reportedly hoping to spark a huge upgrade cycle for the holidays and set the stage for a subscription web TV service that the company has been working on for years. Sources tell Paczkowski that the TV service will not launch alongside the new hardware. "Late this year — maybe, but more likely next year," said a source.
Launching the two services separately will give developers a chance to create compelling apps for the new platform and will help build a solid base of users to which Apple can sell TV subscriptions.
We'll let you know when more details about Apple's TV plans are leaked. Please follow iClarified on Twitter, Facebook, Google+, or RSS for updates.