Tim Cook on Apple's New iPhone Battery Case: 'It's Kind of Nice to Have'

Tim Cook on Apple's New iPhone Battery Case: 'It's Kind of Nice to Have'

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Tim Cook offered his thoughts on the new iPhone Battery Case and explained the company's design choices in an interview with Mashable.

“You know, I probably wouldn’t call it ‘the hump,'” said Cook, who is aware of criticisms over the battery case which features a large rectangular bump at the back.

He notes that unlike other cases, Apple's is easy to put on and take off.

“One of the real insights here is, have you ever used other cases and tried to get them on? If you make this solid all the way across [pointing to the top portion of the fluoroelastomer casing] in order to get it on, you’d find it very difficult to get it on and off.”

Cook also noted that those who charge their phone every day probably don't need the case but if you are on an overnight trip it could come in handy.

"If you’re charging your phone every day, you probably don’t need this at all. But if you’re out hiking and you go on overnight trips… it’s kind of nice to have."

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Tim Cook on Apple's New iPhone Battery Case: 'It's Kind of Nice to Have'

Tim Cook on Apple's New iPhone Battery Case: 'It's Kind of Nice to Have'
vinco_g - December 11, 2015 at 5:41am
OMG!!!!!!
ME - December 10, 2015 at 2:29pm
I love the design. What is their to hate? Lazy people hating on antother apple product. Hey haters? You having fun sitting on your lazy ass not doing anything with your lives?
prostovank - December 10, 2015 at 7:16pm
I'm a huge fan of what Apple is doing with their products/services but calling someone that opposes apple lazy is plain stupid. Don't label people especially if there is a HUGE change of being wrong. Just makes you look dumb and small minded.
Stealther - December 12, 2015 at 1:25am
So you're smart by buying a relatively thin phone and then add a battery cover to its thickness and weight. Imagine now you can do longer calls by holding the heavyweight phone. Very smart! Others all are stupid
Benso - December 13, 2015 at 10:29am
don't feed the troll people..
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