If Apple does launch the iPhone in October, no sales would be counted in its September quarter. This would obviously hurt estimates for the quarter but would also drive estimates for the 2018 quarters higher.
"In light of the most meaningful feature and technology upgrades in iPhone's history — including OLED displays, wireless charging, and 3D sensors for AR — we believe it's reasonable to assume the new, higher-priced OLED iPhone ships in October rather than September," Huberty wrote.
Huberty believes we will see a 'supercycle' of sales; however, this is something other analysts have disputed. Deutsche Bank is calling the supercycle hype overblown.
Morgan Stanley is rating AAPL as a buy and has raised its target to $182 from $177.
[via Business Insider]