Apple Poaches Adobe Executive Todd Teresi to Run iAds
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Posted January 4, 2012 at 8:42pm by iClarified
Apple has reportedly poached Adobe executive Todd Teresi to run iAds, according to a Bloomberg terminal report seen by BusinessInsider.
According to LinkedIn, Teresi is a VP and GM of Media Solutions at Adobe. Prior to that he was Chief Revenue Officer at Quantcast. (Before that, he was SVP at Yahoo.) Apple's iAds have been without a leader since Andy Miller stepped down to become a VC in August.
Recent reports have suggested that Apple might be struggling to sign iAd campaigns due to a high $400,000 minimum buy for the iPad. The minimum buy for the iPhone has reportedly been dropped altogether.
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