Apple Could Sell 4-6 Million iPad Minis This Year
Piper Jaffray analyst Gene Munster believes Apple could sell between 4-6 million iPad minis this year, reports SAI.
● The iPad Mini will force Android tablets to compete on software. Apple has a big advantage here thanks to the iPhone operating system.
● The iPad Mini will probably cost $299. The iPad 2 costs $399, while the iPod Touch costs $199, so the new tablet will probably fall somewhere between.
● The iPad Mini could decimate Android tablet sales. It could take 30 percent of total Android tablet sales in the December quarter.
"We had previously expected a smaller iPad in March 2013, but believe the Street generally expected the device this year. We now believe AAPL could sell 4-6 million of the smaller devices in the December quarter, which would be about 20% of total iPad sales in the quarter. Strategically, we believe the launch of a smaller screen, cheaper iPad eliminates the two biggest unique features for Android tablet makers: size and price. Longer term, we remain confident that Apple will maintain a majority, and potentially increasing, share in the tablet space. We reiterate our Overweight rating."
Both the WSJ and Bloomberg have confirmed that Apple plans to release an iPad mini this year.